On his Facebook page, Huckabee announced that Aug. 1 will be "Chick-fil-A Appreciation Day," a day on which he is encouraging people to patronize the fast food chain.

The former presidential candidate is upset that the fast food chicken chain has been the target of criticism in the wake of Chick-fil-A President Dan Cathy's saying last week that his company supports "the biblical definition of the family unit."

The National Organization for Marriage, a group organized to oppose same-sex marriage, called him a "corporate hero for marriage," while gay organizations and pandering politicians were quick to condemn his comments.

Boston Mayor Thomas Menino even went so far as to tell the Boston Herald that "Chick-fil-A doesn’t belong in Boston."

"You can’t have a business in the city of Boston that discriminates against a population," he said, according to the Herald. However, Chick-fil-A comments were only about diviant marriage laws. The chain itself welcomes all patrons and employees of any race, religion, or sexual origin (it would be against to law to do otherwise).

Huckabee further explained the purpose of his pro-Chick-fil-A campaign on his Facebook Page:
"The goal is simple: Let's affirm a business that operates on Christian principles and whose executives are willing to take a stand for the Godly values we espouse by simply showing up and eating at Chick Fil-A on Wednesday, August 1. Too often, those on the left make corporate statements to show support for same sex marriage, abortion, or profanity, but if Christians affirm traditional values, we're considered homophobic, fundamentalists, hate-mongers, and intolerant."
State Sen. Dan Patrick (R-Texas) and the group Concerned Women for America have promoted the event, which is not affiliated with Chick-fil-A. So far, more than 80,000 people have signed up to participate in the event. See Chick's DOOM TOWN.