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Tuesday, November 24, 2009

Atheists Promote Godless Christmas

The American Humanist Association unveiled its holiday ads on Monday, and they feature a bunch of smiling revelers wearing Santa caps in a pitch that looks like just about every other holiday come-on, complete with red-and-green color scheme. But the giveaway is the jolly message broadcast in capital letters:

"NO GOD?. . . NO PROBLEM!"

The slogan is followed by a more traditional Christmas sentiment, "Be good for goodness' sake," but with this kicker: "Humanism is the idea that you can be good without a belief in God."

That statement seems true enough, though there is certainly no end to the argument between believers and non-believers as to whether you can be good without God, or whether God is in fact the reason for everything that is bad or good.

But apart from issues of trademark infringement -- matters best left to Santa's lawyers -- the latest ad campaign from the AHA raises the question of whether you can be good without Christmas, or something like it.

The AHA is billing the ad campaign as "a new kind of holiday tradition" and says the ads will run on trains and buses in Washington, New York, Chicago, Los Angeles and San Francisco. The "Godless Holiday" pitch kicks off in Washington over the Thanksgiving weekend with banners inside 200 buses and on the outside of 20 more, and in 50 metro cars. It will then ramp up in early December, along with the rest of the holiday rush.

The ad campaign is aimed not at soliciting donations -- it does not point you to any charity, though if you like it you can join the AHA -- but rather to letting non-believers know they are not alone at the holidays. "We . . . want nontheists to know there is a community of like-minded individuals out there they can connect with," says AHA head Roy Speckhardt.

But the campaign is also in keeping with the trend of atheists, agnostics, secularists, humanists and the range of unaffiliated Americans known to sociologists as the "Nones" (a growing category of perhaps 15 percent of respondents who choose "no religion" when asked by pollsters) to hop a ride on the polar express that is the Christmas holiday. See Chick's THE GREAT ONE.

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